About Us - Arista Management Group

About Us

Gina Gomez

Founder & CEO

Gina Gomez

Gina Gomez, a seasoned Business Strategist with 25+ years’ experience navigating modern workplace complexities for multi-million dollar enterprises, is a distinguished alum of Pepperdine University with a degree in Business Management and holds a certificate in Diversity & Inclusion from Cornell. Her contributions to the Forbes Coaches Council have shaped discussions on leadership and industry trends for more than 5 years.

Gina possesses a diverse portfolio, having collaborated with eminent figures across various industries. She has lent expertise to leaders in theater, television, music, literature, online business, labor unions, and corporate sectors. This breadth of experience culminated in the founding of Arista Management Group, a female-led and minority-driven consultancy, where the company specializes in guiding visionaries in arts & entertainment.

Her expertise extends beyond traditional consultancy. She excels in Business Development, championing ethical and people-focused business practices to aid clients in revenue generation and profitability. Her knack for identifying and mitigating risks has resulted in savings amounting to millions of dollars.

Gina remains dedicated to merging business acumen with a commitment to diversity, empowering leaders to navigate and excel in dynamic, creative landscapes.

Literary Consultant

Licia Morelli

For the past 15 years, Licia has been a driving force behind arts, publishing, and athletics businesses seeking to outpace their competition and renew their position in the marketplace.

Her expertise encompasses a comprehensive range of strategic areas, including leadership, business structure, positioning, sales, and customer experience. Working with multi-million dollar brands, Licia brings a unique, out-of-the-box approach, tailored to the specific needs of each business.

With a versatile professional journey, Licia has seamlessly transitioned into leadership roles at the director level in various sectors, including museums, online business, and sports management. Her ability to navigate diverse industries underscores her adaptability and strategic acumen.

Beyond the realm of publishing, arts, and athletics, Licia has carved a niche for herself as a prolific author, having successfully sold over 35,000 copies of her own books and publications in Vanity Fair, Bustle, Mind Body Green, and more. Her writing endeavors not only showcase a deep understanding of the written word but also a keen insight into what captivates and engages readers.

Licia’s passion lies in guiding businesses toward becoming their optimal selves, optimizing profits, and creating new streams of revenue. Her track record speaks to her ability to implement effective strategies that yield tangible results in the marketplace.

Business Consultant

Marlyn Velez-Arellano

Meet Marlyn, a seasoned professional with over 13 years of expertise in staff development, organizational development, and marketing. Armed with a Bachelor’s degree in Communication and a Master’s degree in Organizational Development and Leadership, she is passionate about fostering positive cultures within organizations. Marlyn’s unique approach combines humor and data-driven strategies to ignite meaningful change.

Drawing from her immigrant upbringing, Marlyn is dedicated to amplifying the voices of marginalized communities. Beyond her impactful work, she’s often found chasing her toddler around town.