At Arista, we partner with leaders who want to build businesses where people come first, where growth is measured by impact, integrity, and the way your team thrives.
We help turn that vision into clear strategy and results that stand the test of time.
We help them lead with purpose and stay grounded in what matters.
Gina is a GODSEND. She’s smart, loving, hilarious, wise, and kind. I call her when I need sage advice with a side of sass from someone who has a boatload of experience. She helps me see my blind spots, helps me grow as a leader, and be a better human. Since working with Gina, I’ve been able to set boundaries and stand up for myself publicly and privately in ways I never would have without Gina’s support. Whether it’s crafting messaging for social media in our intensified environment of call outs and cancels, mapping out my ideal team structure, or thinking strategically about my company’s goals, Gina is who I turn to.
– Kate Northrup, Katenorthrup.com
Founded by Gina Gomez, Arista Management Group was born out of a career that spanned corporate leadership, creative industries, and service-based business.
What became clear early on: formulas don’t build legacies. People do.
Arista exists to guide visionary leaders beyond surface-level solutions into strategy that’s grounded, meaningful, and designed to last.
Today, Arista is known for a rare approach to leadership and business growth.
When we work together, you’re not just hiring a coach or consultant.
You’re stepping into a partnership built on trust, candor, and clarity.
We listen closely. We ask better questions. We tell you the truth with care.
We believe leadership isn’t about performance — it’s about presence.
You won’t get cookie-cutter advice.
You will get strategic insight, intuitive perspective, and a partner who’s fully invested in your success.
We’ll move at your pace — and when the time is right, we’ll help you rise to the pace of your purpose.
Most of our clients stay for years, not months — not because they have to, but because they want to.
Gina Gomez helps leaders stop spinning and start leading with strategy that actually works and partnership that runs deep. She’s the Founder of Arista Management Group and a trusted advisor to top creatives, founders, and values-driven teams navigating growth, change, and complexity. With a background that spans corporate America, entertainment, and the online business world, Gina brings 20+ years of experience helping people build businesses that feel good, do good, and actually make money. Her approach is relational, strategic, and no-fluff—because leadership shouldn’t be performative. It should be real. When she’s not in session, you’ll probably find her working to a newly created playlist or watching clips of late-night talk shows while cooking something overly ambitious.
Licia Morelli brings 15 years of experience across arts and publishing. She has worked with multi-million-dollar brands and led teams in museums and online ventures, helping organizations grow through strategy, positioning, and customer experience. Alongside her consulting work, she’s a published author with over 35,000 copies sold and features in outlets like Vanity Fair, Bustle, and Mind Body Green. At Arista, Licia partners with authors and leaders to shape books and business strategies that connect, captivate, and create new opportunities. When she’s not deep in strategy or manuscripts, you’ll find her with her nose in a book and a coffee nearby, insisting it counts as “research.”
Marlyn brings over 13 years of experience in brand development, content design, and team communications. With degrees in Communication and Organizational Development, she blends thoughtful design with a deep understanding of people to create visuals that reflect a company’s voice, values, and heart. From internal decks to leadership-facing content, her work helps bring strategy to life in beautiful, human ways. Outside of Arista, she’s the person who quietly makes the behind-the-scenes magic happen—from painting backdrops for school plays to baking cookies at 4 a.m. because someone else bailed. She shows up for her people.
Equal parts watchdog and welcome committee, Linus brings energy, joy, and unexpected office yoga to the Arista team. Whether he’s chasing sunbeams, offering mid-day distractions between strategy sessions, or modeling unapologetic rest (he’s really good at that), Linus reminds us that leadership should always include laughter, snacks, and the occasional zoomies.
(Warning: will judge you if you don’t say hi.)
